I was naive to this, I'm embarrassed to say. Thanks for the insight.NippleWrestler wrote: ↑Wed Oct 27, 2021 8:26 am Then you sell the pedal and get paid again.
It's pay to play man. I was quoted $500 USD by a reasonably well known YouTuber to demo one of my designs. And of course they keep the unit afterwards which goes without saying. It's not quite Cristiano Ronaldo rates but it's expensive for me.
Pedals Of Epicness
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Re: Pedals Of Epicness
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Re: Pedals Of Epicness
Social media influencers are no different regardless of the industry. There was a thread on here talking about influencers recently in a negative light but guitar/pedals/gear is no different - these people with popular channels are paid to promote gear. That's their job. If you want them to review your thing you pay them for the attention.IMOCD wrote: ↑Wed Oct 27, 2021 9:56 amI was naive to this, I'm embarrassed to say. Thanks for the insight.NippleWrestler wrote: ↑Wed Oct 27, 2021 8:26 am Then you sell the pedal and get paid again.
It's pay to play man. I was quoted $500 USD by a reasonably well known YouTuber to demo one of my designs. And of course they keep the unit afterwards which goes without saying. It's not quite Cristiano Ronaldo rates but it's expensive for me.
I've been in and around PR/advertising for 15 years. I remember when products were launched you'd have a media event and invite the press, TV, radio, maybe a blogger. When I did some activations or launches last year the only people in attendance were influencers on Instagram and Twitter and TikTok. It's cheaper, quicker, easier to organise, and more direct to their audience. You could argue it doesn't have any legs because IG stories are gone the next day but it's the landscape we're in. Pedals are no different except instead of paying Cardi B to talk about my lipstick, I'm paying Pete Thorn to talk about my guitar widget.
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Re: Pedals Of Epicness
Tell us more about your lipstick? Or... is it some sort of implication that my playing through your pedal is putting lipstick on a pig! (my playing the pig in this case - just to be clear)NippleWrestler wrote: ↑Wed Oct 27, 2021 10:07 amSocial media influencers are no different regardless of the industry. There was a thread on here talking about influencers recently in a negative light but guitar/pedals/gear is no different - these people with popular channels are paid to promote gear. That's their job. If you want them to review your thing you pay them for the attention.IMOCD wrote: ↑Wed Oct 27, 2021 9:56 amI was naive to this, I'm embarrassed to say. Thanks for the insight.NippleWrestler wrote: ↑Wed Oct 27, 2021 8:26 am Then you sell the pedal and get paid again.
It's pay to play man. I was quoted $500 USD by a reasonably well known YouTuber to demo one of my designs. And of course they keep the unit afterwards which goes without saying. It's not quite Cristiano Ronaldo rates but it's expensive for me.
I've been in and around PR/advertising for 15 years. I remember when products were launched you'd have a media event and invite the press, TV, radio, maybe a blogger. When I did some activations or launches last year the only people in attendance were influencers on Instagram and Twitter and TikTok. It's cheaper, quicker, easier to organise, and more direct to their audience. You could argue it doesn't have any legs because IG stories are gone the next day but it's the landscape we're in. Pedals are no different except instead of paying Cardi B to talk about my lipstick, I'm paying Pete Thorn to talk about my guitar widget.
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Re: Pedals Of Epicness
Slowy wrote: That's the problem; everything rewarding is just such hard work. Regret takes much less effort.
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Re: Pedals Of Epicness
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Slowy wrote: That's the problem; everything rewarding is just such hard work. Regret takes much less effort.
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Re: Pedals Of Epicness
Slowy wrote: That's the problem; everything rewarding is just such hard work. Regret takes much less effort.
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Re: Pedals Of Epicness
The 1312 Black Mass does all that with a rotary switch for modes, they give half the profits to charity, looks better (the pack rat looks very Joyo), and is $70 USD cheaper.
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Re: Pedals Of Epicness
From Josh Scott himself:
There has been some skepticism about the new PackRat "Multi-Mode" pedals claims. People saying "It's just a RAT with clipping mods; nothing we haven't seen". Since we debuted this tech in 2015 with the Muffuletta, people were instantly skeptical about our claim of cramming multiple vintage circuits into a single small pedal and I don't blame them. The truth is that the Muffuletta, Bonsai, and PackRat are exactly what we say they are. Not emulation, exact replication. The Packrat is nine real analog circuits perfectly recreated inside of a state-of-the-art digital switching platform. A vintage RAT has 33 components but the PackRat is 261 components switched by 40 analog switches. When you choose a model, you are changing the components inside your Packrat into a new and different circuit. It's not magic, just a lot of hard work and R&D. We created each mode from analyzing real vintage pedals, measuring each component and even accounting for how the parts age and drift over the decades. When you choose a mode, you are playing my exact pedals from my collection. We are so glad that so many of you are loving it and that you made this our biggest release ever! Thank you!
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Slowy wrote: That's the problem; everything rewarding is just such hard work. Regret takes much less effort.
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Re: Pedals Of Epicness
Beyond a critical point within a finite space, freedom diminishes as numbers increase. This is as true of humans as it is of gas molecules in a sealed flask. The human question is not how many can possibly survive within the system, but what kind of existence is possible for those who so survive.
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Re: Pedals Of Epicness
Pretty much. The circuit switching tech is cool but, there's also a million other RAT based pedals out there with decent EQ options and other goodies.NippleWrestler wrote: ↑Mon Nov 01, 2021 5:23 pm The 1312 Black Mass does all that with a rotary switch for modes, they give half the profits to charity, looks better (the pack rat looks very Joyo), and is $70 USD cheaper.
The accompanying blog post is kind of interesting, he basically comes out and says all the hyped vintage RAT models sound the same, so this pedal is all the weirder less coveted versions?
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Re: Pedals Of Epicness
Oh are they doing a run of blue ones?!?!??!
And in other news....
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Slowy wrote: That's the problem; everything rewarding is just such hard work. Regret takes much less effort.
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