This was my first thought, and I think Conway hits the nail on the head.Conway wrote: ↑Mon Jan 31, 2022 4:37 pm From a selling/marketing point of view, the Russian name is going to cause lots of problems for people and potentially lose you sales - Google and site searches, customers not knowing what to ask for, etc. I would keep it as a secondary name but use an English name to market it by. Probably Radio Moscow.
I'm not a graphic designer but I spent quite a while working with then and some observations from me, but few solutions I'm afraid
1) The russian letters/name is going to cause you issues in the market, people will come up with their own name and you might not like it (this is a variation on the old Branding speak of "If you don't position yourself, someone else will"
2) You got a hell of lot going on there. Russian Name, Fantail Audio, lots of control words, Atmospheric Modulator
3) Fantail audio is very lost, and it's a beautiful little logo.
A) I'd call it the Radio Moscow
B) I'd drop the Atmospheric Modulator and use this in your marketing blurb, and I'd use it on the Box art maybe.
C) I'd try the Radio Moscow name in front of the tower in the way that the old RKO logos used to work in the Black and White movies days (see below)
[EDIT]Actually IGNORE THIS as it's pretty much the same, I sort of remembered it more curved and lower down, my bad
D) Find somewhere consistent for your Fantail logo that would work for other effects units you make, or etch it on the back or something.
E) I like the idea of using Vibe/Chorus for mode (you may even catch the market of people looking for a Chorus who give it a go and love the sound/flexibility.
F) If you have a taller (Portrait type) box the artwork might work better, but you don't so therefore...
I LOVE the LED in the top of the radio tower.
G) This might not work, but you could put the Radio mast (and pulse LED) off center to the right, and you could put the fantail logo off center to the left (in clear space with just black or nearly all black), and you could put the mode LED in the O of AUDIO. This will either look like shit or could be mafic, I have no idea.
H) One thing my designer colleagues used to say, and would continually criticise anything done by techies like me for, is to keep it simple and concise, one font, one size (or not many), Less is More. Simple layout with things aligned on a simple/consistent grid. Use Space a lot more.
Like I said I'm not a designer, I appreciate design, and these are just tiny ideas that may or may not help. If you have a budget ask a designer to help.