werdna wrote:Imagine Gibson under JB. Next year's Gibson model range: only historic '58s, '59s and '60s. Just what the doctor ordered.
I've actually thought for a long time that's exactly what Gibson should be doing. Just keep making reissues of all their classics.
It's kinda what Fender are doing...
Leave innovation to the PRS's of this world
I nearly agree, they need to be more like both Fender and PRS: listen to their customers. Solicit buyers and potential buyers opinions, leave the radical "inventions" to signature models. Look after your signature artists, they are the lifeblood of the brand (*cough* Les Paul anyone?), look after them, listen to them.
Respect your brands: Epiphone was a quality brand, but got ground down by the arrogance of Gibson's treating it as it's budget bulk product range to the point folks will go to huge lengths to eliminate it's headstock shape. Epiphone had high end products, keep up the development of the brand.
Fender has done wonders with Charvel and Gretsch, neither has been a "junk" brand.
PRS doesn't need a "budget" brand. They've made a point of respecting the broke, broken arsed income that professional musicians make and have covered budget and premium ends. The quality and pricing of the budget product garners respect for the brand and the quality and innovation of the premium end instruments fires the desirability of the brand.
Lastly, they need to remember they are in a shrinking industry, electronic music will dominate for the foreseeable future, yes we are bound to see a renaissance of guitar at some point, but ultimately music will be able to be most cheaply produced on a laptop and soon phone so be prepared for it.
Prepare how? You still see violins and cellos being sold at a profit, get ready for that phase of the business. How easy and cheap is it for someone to use your guitar into a phone? Best be the easiest and not the most expensive to enable/own that connection/platform on Android and Apple.
Listen to the customers!!!